The Power of ‘What If?’


The Power of What if? Ayd Instone innovation creativity conference keynoteHow can we trigger innovative thought, consistently, deliberately and when we need it?

One way is to use the power of a simple question. It’s a question at the heart of creativity, invention and imagination. It’s the force behind all creative storytelling, especially Science Fiction which can be defined as ‘What If?’ extrapolated into a story).

The question ‘What If?’ can be thought of as an energy field that can power our creativity. Just like most energies, it can be used to manifest both positive and negative effects with very different results. The qualifying factor to the question is how we relate it to time.

If we ask ‘what if?’ about the past, which we have no control over, it can easily lead to feelings of regret. E.g. “What if that had never happened?”, “What if I’d worked harder?”

But if we apply it to the future it fires our possibility thinking and leads, either directly or indirectly, to hope.

“What if there was a better way to do this?”

If we imagine an undesired outcome in the future, our brains begin to work on methods to prevent that future coming to past, or at least find the path of least damage. Imagining even our worst fears of the future gives us hope because we are still in the present with some chance, however small, to shape and even change the future.

If we imagine a desired outcome, our brains begin to fill in the gaps to speed the passage of the present into the desired future by directing our subconscious to incubate the problem until solutions or opportunities present themselves.

The application of ‘what if?’ fires the imagination and problem solving capacities of the brain and that imagination begins to manifest the emotions of the outcome.

This isn’t an application of the supernatural, so-called ‘law of attraction’. This isn’t about asking the universe, or God, or wishful thinking. This is the relatively simple neuroscience of the imagination.

Negative emotions based on regret will slow us down, but positive emotions based on desired outcomes, hope and wonder, will drive us and motivate us to seek out and manifest the desired outcome.

Wondering ‘what if?’ defines us as scientists, exploring the universe of possibilities. Taking action on those possibilities to manifest an outcomes makes us artists. It’s this blend of being both artist and scientist is what it means to be a creative mind.

Asking the question and seeking the answer is the start of creative innovation. That’s the power of ‘what if?’

Ayd Instone works with people to explore and unlock their creative ideas in ways they may never have thought possible, to inspire innovation in their lives, and their business.

Book Ayd to speak about the Power of ‘What If?’ and Inspiration for Innovation at your conference, or in your business. A great way to open your event or as an after lunch energiser.

For more interesting info see: www.aydinstone.com


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3 comments on “The Power of ‘What If?’

  1. This is actually a concept I’ve used to describe what kinds of books I like for years. I always fumble over it saying something like, “I like books that ask, ‘what if…’?” People press me for a genre. Well, usually fantasy and sci-fi are the best at it: What if people lived on a planet that had no land? What if bears and bugs could talk? What if a bunch of people with Welsh sounding names went in search of a mysterious object to save the world from an evil sorcerer who has an undead army of…. Well, you get the idea. WHAT IF…? is the question. Absolutely!

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  2. I love it! Every time i am asking myself, “what if” and it could make me someday crazy!!!! This word of “What if” is a big key reaching to many questions and abilities that reveals your complicated questions that you never thought about them. Suddenly and in surprise these words “What if” opens your horizon and you literally can not stop it! But, it is a beautiful journey that it never have end!!!!!!

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