I’ve been watching all the old episodes of TV’s ‘The Apprentice’ – both the US and the UK versions. Watching each episode back-to-back is a different experience than watching it once a week. Apart from driving me mad, the overall impression is about how consistently good the majority of candidates are at certain tasks and how consistently appallingly poor they are at others.
Here’s what they are good at: hard sales, taking action and confidence
Here’s what they are bad at: generating new ideas, presenting, expressing ideas, getting along with and motivating people and seeing the big picture.
It’s interesting that what they’re good at falls into competencies traditionally categorised as ‘left-brain’ controlled tasks and what they are bad at are all right-brain dominated tasks.
Both Donald Trump and Sir Alan Sugar repeatedly make it clear that they’re not looking for another sales person. They’re looking for creativity and leadership. Yet so few people with these skills apply to be on the show (or get chosen to appear on the show).
The reason is perhaps simple, but interestingly not often discussed. Left-brain thinking has a unique characteristic that is not often included in those lists of ‘left’ and ‘right’ brain specialities. Left-brain thinking has confidence and certainty, often even when such confidence is unsupported by evidence. To even apply to be on the TV show you would need to have an unusual level of self-confidence. To actually survive the process and complete the tasks you would need to be able to develop a level of certainty that could drive you through it all. These are strong left-brain attributes.
Right-brain thinking on the other hand, is doubtful and uncertain of it’s own abilities. This is why left-brain thinking always dominates. This is the necessary downside of right-brain possibility thinking, to be able to see the world i flux and as a field of probabilities and uncertainties. It’s this kind of thinking that generates ideas in the first place. It’s this thinking that controls the creative process. It comes at a price, that of self doubt.
This is why so many artists, writers, musicians and performers all at some stage of their careers have periods of massive self-doubt and uncertainty about their abilities. It’s interesting that these are exactly the sort of people that Trump and Sugar need (in fact that ALL businesses need) but these are the sort of people who would never apply to take part is such a process.
What sort of processes do you have to attract and keep these type of people, the creative types who will transform your business?
What sort of processes do you have to nurture your own confidence in your creativity?
Once we become aware that this is how the brain works we can use it to short circuit the duality and use the left-brain certainty and confidence to back up our emotional and artistic sensibilities of our right-brains to empower us instead of undermine ourselves.
Embrace your uncertainty and realise it means you’re onto something. Look at your past successes to help realise you can be more creative, you can use your talents and you can push forward with bigger and better ideas and a more productive life.