The new Doctor Who website impressed me. In many ways I found it refreshing and groundbreaking. The main reason, and the idea that I’d become besotted with implementing on my own site was this: it should no longer looked like a website. It should look more like a magazine.
There are fashions in website of course, as there are in anything. Just a few years ago the trend was to have two or three columns of text, full of hot links to various pages. The classic and perfect version of this is the BBC news website. A great many new websites today are built with the pre-fab templates provided by sites such as WordPress. They follow this approach of blocks of text and navigation.
I watched with interest how the BBC would handle the re-branded television programme Doctor Who in March this year. That brand makes almost as much money from sales of the programme abroad and merchandise of every description as the rest of the BBCs output put together. They couldn’t afford to mess it up. The same was true of the new Doctor Who website.
It didn’t disappoint. Apart from the obvious changes of the new logo and the corporate colour changing from orange to blue, the changes on the website were actually quite dramatic. It ceased to follow the common ‘blocks of text’ format and instead used blocks of images and video. Here was something that you could take in at a glance and navigate without having to read much text until you were where you wanted to be. I loved that idea.
My own website revamp was long overdue. How did I know? Some key trusted individuals had pointed out that what I do onstage, how I behave in person and the essence of who I am is clear and strong. That part of my branding was good. But when they saw my website (the structure of which was now three years old) was underwhelming. The excitement and uniqueness just wasn’t present. That’s not to say there was anything wrong with it. And that’s the point. It was, ok. It was ‘good enough’. It ‘did the job’. But it wasn’t me. I’d moved on and left it behind. Something had to be done. Fast.
Find out what here.