Let’s go back to the questions I posed in a previous article with my own answers:
1. What is the point of the website?
To attract visitors looking to book a unique and dynamic speaker on creativity and branding.
To convince those people who have met me or been referred to me that I have what they’re looking for and have the credibility to back it up.
To scream the essence of my brand: creative, exciting, dynamic, fun, different.
2. What do I want people to do when they are there?
To easily click through to the section relevant to them so they find the detail they need easily.
To watch my videos.
To sign up to my mailing list.
To contact me to book me for an event
To buy a product.
Any design I came up with had to fulfill those aims. The first question is stylistic, the second functional. (Interesting that the first is ‘right brain’ and the second ‘left brain’).
So now to the actual design…
Click here to see what I did next.