My Creativity Mission

You’ve got to have a convincing ‘why’ to motivate you to do something. I’ve learnt that it can’t simply be ‘to make money’, there should be a higher purpose, a goal beyond that. So I decided to write down what mine was. Once that was clear it was interesting to see how it then affected behaviour. If I now have a decision to make on whether to pursue a particular project, I can run it past the mission: will this new project support my mission in any way? If the answer is ‘no’, then the decision is easy to make.

So here’s my mission statement:

“To create environments where creativity flourishes, where people experiment with innovative ideas together, free of dogma and boredom, where adults and children are able to develop and use their talents, uniqueness and abilities to their fullest potential without judgement, to benefit themselves and others. Empowering all people to be confident so that they can innovate their personal and business lives. To invest in a more creative future for all.”

With that in place it seemed more like a good idea for me to speak more in schools, to help empower both children and teachers in supporting creative thinking and doing. I’ve put together a compilation of my recent schools talks in the video below.

Here is a testimonial from a head teacher:

“Organised, personable, entertaining, and with some very clear and relevant messages for our Sixth Formers. Ayd is sincere and the students do appreciate that, and are far more likely to listen and weigh up what is being said, as a consequence.

Within 24 hours, one of our students changed her university course application to match her new understanding of the challenges the future might bring.

There was food for thought for all, and I would also consider booking Ayd for an hour at the start of a  staff inset day, particularly if the teachers needed to embrace change in a creative way. His anecdotes are also clear evidence of the huge power of teachers to add or detract from peoples’ lives, and we often forget this as we go about our everyday interactions with kids.”

— Ken Sullivan, Head of Sixth Form, Leighton Park School

If you’d like me to come and speak in a school near you, please do get in touch.

In the meantime, what’s your mission?

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