Ayd Instone and Joel Roberts
I was an attendee (and sponsor) of The Business Wealth Club networking group Open Day in Oxford last week. 150 business owners had gathered to see Joel Roberts, one of America’s top media coaches, give a talk about how to sell and present yourself to an audience.
To start the event and to have something to discuss over breakfast, our host Dave Griffin said we should all get out business cards out and vote on our tables for the best one. These will then be passed to the front and Joel will choose his favourite from those 15.
Business cards were distributed to everyone on our table and we held up our favourite. I help up my own. All but one other of the ten people held up mine too. One lady said, “but you’ve voted for your own?”. “Of course” I said. “I’m voting for the best one.” She then put mine down and held up her own. I still won of course by 8 votes to 2.
What would you do in a similar situation? Assuming there’s not an amazingly good card around like mine, would you hold up your own? If not, why not?
Are you too modest to vote for your own brand? If you feel unable to push forward your own marketing materials without feeling a bit immodest you clearly haven’t externalised your business brand: we need to talk.
Are you too ashamed to hold up your cheap, flimsy embarrassing cards that you’ve invested not time and effort in or that still has the old logo on, or are those free ones with the generic stock image every plumber uses? If so we REALLY need to talk.
You wouldn’t go out to a business meeting to see potential clients in a big bag, or still dressed in your pyjamas so why send your business’s brand out there dressed as a buffoon?
Book Ayd to speak at your event.
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