There are two types of people: creative people and non-creative people. They are not born that way, they decide to be that way. Sometimes they behave in one way in a certain situation, say being a monotonous drone at work and yet a creative genius at the weekend on the sports field or with the children.
The problem in most businesses is that they may say they want creativity and creative people working for them but what they manifest is mindless monotonous drones.
Creative people in business do not sit there doodling or daydreaming (but if they do you can bet they’re onto some big idea). Creative people innovate better ways of doing things. They naturally follow the path of progress. They can’t help making things more interesting. When channeled, these attributes always lead to increased profits.
If you have sales people: they need to be creative sales people because they need to create new relationships and create new sales opportunities.
Sales Drones do not create new sales opportunities. neither do they know how to up-sell new offerings to existing customers.
If you have administration people: they need to be creative administration people. They’re job is to make things work smoothly and there are always problems they need to resolve and there are always processes that can be made better.
Admin Drones just do filing.
If you have managers they need to be creative managers: handling people and their relationships is a complex task with many factors constantly changing. Motivating people to do their best is a skill that is bespoke for each individual. Problem solving skills and emotional intelligence are needed more than ever in such a role.
Manager Drones annoy good people who then leave and join your competitors.
If you have staff that deal with customers they need to be creative staff who deal with customers. Creating great customer service is the most underdeveloped method of increasing sales and profits. Knowing how to handle problems or how to create value added extras that turn customers into advocates is a creative skill that’s worth its weight in gold.
Service Drones annoy customers who then post on Twitter how bad your service is.
Don’t employ drones, and even more importantly, don’t turn your employees into drones. Good people who get fed up and leave their jobs usually do it because they weren’t appreciated. A great way of getting good people to stay and excel is to allow them to use more of their skills and talents in their role, to have more responsibility for their role.
Research has been done that the amount of perceived self determination within an organisation is directly proportional to increased profits and success of that organisation. Using or converting people into drones is like running your business with everyone having one arm tied behind their back, or chaining employees to a desk (which is exactly what so many companies actually do if you think about it).
I can show you how to turn your drones into productive, inspired creative strategists who not only do a better job with their current role, but are capable of innovating areas around them. Some businesses (and of course most employees) would be offended to have people described as ‘drones’. That may be the case but when the economic climate is more challenging, the risk of drone conversion is even greater. I can show you how to avoid the dangerous slide into drone manufacture, to help you get even more from the good people you have.
Come and see me on www.aydinstone.com