Most people are wrong


CrowdMost people don’t like creativity. They say they do, but they don’t. They say they’re creative, but they’re not. They say, “we need more creativity around here” but they do nothing to allow that to happen. They say “we value creativity around here” but they actively seek to stamp it out.

Most people tell me that “you’re either creative or you’re not” and “genius is born, not made”, despite the massive evidence and research done to prove the opposite.

Most people have very good reasons why they can’t pursue their dreams, use their talents in their work, do work they enjoy, set up their own business, write their book, make a difference. Most people are very eloquent when it comes to telling me why it can’t be done. (They must have really thought it through.)

What I’ve found is that most people appear arrogant and certain but are in reality dramatically lacking in confidence in their abilities and self worth. Most people appear to be confident and optimistic about the future but in reality they’re panicking that they can clearly see the end of the line zooming up ahead of them and their money is running out. Most people lash out and blame. Most people say “It’s not fair”.

Most people secretly feel they could do more with their lives. Most people have told me they’d be massively philanthropic if they could just keep the wolf from the door in the rat race of their run-of-the-mill clichéd employment.

Most people think they have liberal, enlightened views, but subscribe to dogma and prejudice. Most people think they might be an idealist with passions but are trapped by routine and conservative risk-averse thinking.

Most people think I’m wacky, eccentric, bohemian, odd, nuts, crazy, colourful, even dangerous. I like dangerous. I’ve been compare to Willy Wonka and Doctor Who. I’ve been called inspirational. But I’ve also been called rubbish. I’ve been told “I don’t like your suit”.

I’ve been told, “you need to tone it down a bit” and that I need to “look more business-like”. and “there are too many photos on your website”. I’ve been told, “we don’t want you around here again, you incite people to rebel”.

I’ve been told, “we don’t want you to speak at our event, everyone will want to leave the company.”

Really? What could I possibly say that could achieve that? If that statement is true, that company is already walking on thin ice. Can a stranger come onto the stage and in 45 minutes incite everyone to totally change their lives? They give me more credit than I deserve. I wish I had that sort of power. But I don’t. All I can do is describe how things could be better, perhaps should be better, perhaps can be better.

Some people are born mediocre, some people achieve mediocrity, and some people have mediocrity thrust upon them (thanks to Joseph Heller, author of Catch 22).

I’ve been told I need to be more like most people. Most people want us all to be like most people. Most people are wrong.

When we’re driving somewhere and can’t get there because there are too many cars on the road, we tend to say, “I’m stuck in traffic”. The truth is that we’re not stuck in traffic, we ARE the traffic. The responsibility for not being part of the traffic is about taking personal responsibility. Most people hide in the crowd and yet imagine they’re different from crowd and yet make up the crowd. The decision not to be like most people is a tough personal one. It comes with risks and dangers. But it also comes with rewards, satisfaction and joy.

Perhaps Steve Jobs and Apple put it best:

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”*

Let’s all make the decision today.

Let’s not be most people.

* Did you know that text is written on the icon for “All my files” (in Lion) and TextEdit (In Snow Leopard) in Mac OSX?

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Think Different


Today I gave a talk on creativity and branding, as I so often do.

I arrived at the venue early, it was 6.15am. As usual in waiting situations, I picked up my iPhone and looked on Twitter. This is what I read:

“There have been three apples that have changed the world: the one that Eve ate, the one that fell on Newton’s head and the one that Steve Jobs created.”

I don’t know who originated that quote, but I had to open my talk with it as soon as more tweets confirmed the sad news. I had to change the direction and tone of my talk too as it sank in. The vision of a man who had died that morning, a man whom, I had never met, had, in fact changed the way I live and work by providing the tools that made my business possible and enjoyable.

Apple is now the most valuable business in the world. It has more cash in the bank than  the USA (around $76 billion). It was Steve Job’s vision and creativity that got it there.

Certainly there were and are thousands of brilliant people involved in invention, in design, in engineering, in production and in marketing that all contributed to that success. But the fact that we know who Steve Job is shows how important he was. It’s rare that an industry leader gains so much respect, both from within their company and their industry and from their customer base.

To the dissenters, dismissers and envious critics out there: you don’t get it do you? Millions upon millions of people gave their hard earned cash to a company that provided tools that they love to use. It really is that simple. Steve Jobs wanted to change technological tools and gadgets from things that got in the way of enjoyment, expression and lifestyle to things that enhanced them.

Not only was his vision of customer satisfaction unique, his marketing powers were second to none. But perhaps his greatest talent was as a showman and raconteur. If you ever saw the unveiling of a new Apple product by him, live on stage, you come close to seeing why so many admire him to the point of cult status.

Steve Jobs’ lifetime contribution to our civilisation matters. It has impacted you if you’ve ever used a computer post 1976. It matters if you’ve ever used a mobile phone post 2007. It matters if you’ve ever listened to music that didn’t come off a spinning disc or magnetic tape. Whether you own or have used Apple products is irrelevant, the technology industry has been transformed by their influence like no other. Just look at how many me-too iPhone like devices are on offer now. The iPhone raised the game. What mobile phones offered before was just no longer good enough.

Although they didn’t invent them, we have Apple to thank for computers that have graphics  on the screen to operate them instead of just text. Desktop publishing, graphic design, printing and music production have Apple to thank for the methods of their use in business. For many years, Apple equipment was the domain of ‘creatives’ because they provided tools that did the job without dictating a way of using them that interfered with your creativity. Now, the products are for all, making the complex easy, allowing more and more people to be creative in ways unimagined just a few years ago. And doing it all in such a cool way.

As readily as Apple incorporated new techniques and invention, they weren’t afraid of dropping them for something better. We call that innovation. Other companies were scared to do it and missed the boat. The first iMac in 1998 shocked the industry by daring not to have a floppy disc drive. The MacBookAir doesn’t have a CD drive. The iPad doesn’t need a mouse or stylus. Our children’s children will find the idea of a ‘mouse’ unusual and quaint thanks to Steve Jobs taking the concept of ‘multitouch’ and making it work, making it easy and making it intuitive.

Steve Jobs personified the idea of the modern creative genius in a way few others do. It’s not too outrageous to say, as some have, that he represents a modern Leonardo Da Vinci by the way he, like Leonardo, recognised that true and powerful creativity is about bringing many disciplines together and getting them to work together.

Will Apple survive and thrive without Jobs? I think the answer is ‘yes’ and the reason is, something that Steve Jobs said a few months ago when asked, what was his greatest product? Was it the iMac, the iPod, iPhone, the iPad or something else? He reply was that the greatest product was in fact Apple itself. I believe he was right.

If Steve Jobs was Apple then the innovation and creativity died with him. But because Apple is Steve Jobs, his vision lives on in the company and we can, as Steve said a few weeks ago, look forward to its greatest moments that are yet to come…

“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything – all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.” 

“The people who are crazy enough to think they can change the world, are the ones who do.”

– Steve Jobs

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The Apple of Your i


Is the iPod the best mp3 player around? Possibly, it’s certainly outselling all the others put together, controling over 70% of the market. Interesting that it has the least features of all its competitors. So what’s going on? Anyone who owns an iPod or an Apple Mac knows. Apple products appeal emotionally and asthetically. Other manufacturers seem to ‘over design’ and over complicate things. This is why Apple is doing so well at the moment; their products appeal to the right brain directives of wholeness, meaning and empathy.

According to Steve Jobs, Aple CEO and co-founder, one major reason for the iPod’s success was its relative simplicity.

“Look at the design of a lot of consumer products—they’re really complicated surfaces. We tried make something much more holistic and simple.”

Jobs was asked if he was worried about Microsoft’s new media player (Zune) and its “community” features:

“In a word, no. I’ve seen the demonstrations on the Internet about how you can find another person using a Zune and give them a song they can play three times. It takes forever. By the time you’ve gone through all that, the girl’s got up and left! You’re much better off to take one of your earbuds out and put it in her ear. Then you’re connected with about two feet of headphone cable.”

Proving that the best solution is usually the simplest. Always ask yourself, ‘what am I trying to achieve here?’ In the case Steve mentions above you want to share your music to get connected with someone. The idea isn’t to prove wireless technology. Some companies seem to have lost awareness of the benefits in their race to prove how good their features are. Not Apple, and the sales figures speak for themselves.

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