9 reasons why your business needs to be more like John Lennon

January 25, 2012 5 comments
John Lennon ink drawing 1967

John Lennon from 1967 by Ayd Instone

John Lennon may have left us 31 years ago, but his legacy is not only alive and well – it’s making a lot of money.

• It has an annual income of over £10M which adds to the existing £400M already banked.

• Lennon is number one in the world for rock memorabilia. Any handwritten lyrics usually sell for in excess of £400,000. In June 2010, handwritten lyrics to A Day in the Life sold for £810,000. His simple line drawings sell for around £4000

• 1 million people visit Liverpool each year to follow the Beatles trail, spending around £48M while they’re there.

• There are over 5000 books on Lennon currently in print. There are numerous stage musicals, plays and tribute acts performing around the world.

You may scoff and say, “of course there’s money, he’s an icon, a legend, due in part to the obvious fact that he’s dead. It’s not like my business at all, a completely different thing.”

But you’d be wrong. Just think about what that really means…

The aim of any business is to make money and the aim of any business owner is for that business to make money without them being there. Lennon has achieved that.

He did, in fact achieve it in his lifetime and were he alive and well today he would be making even more money. The Beatles were repeatedly offered $1M in the mid 1970s to reform, even just for one day. They couldn’t be bothered. In one such offer, they were asked live on a television show, just to turn up to the studio before the show finished. Oddly, Paul McCartney was visiting John in New York at the time. The story goes, they got as far as putting their coats on, but then, feeling a bit tired, decided to stay in and order pizza instead.

But let’s put to one side the thoughts of Lennon and the Beatles being gods with the Midas touch, leave for a moment the wonderful music and the messages of peace and love and look at some of the practical aspects that have turned John Lennon from rock ‘n’ roll performer into a massive, profitable business empire.

Lennon’s legacy is a type of business that if we weren’t clouded with the magic and beauty of his original product: entertainment and the fact that so many of us equate creativity with some other purpose other than making money, we’d see what it is. It’s a franchise.

The Lennon franchise includes those heritage tours, the museums and exhibitions, the sales of his artwork and writing, the repackaging of his back catalogue plus the ever expanding business in tribute acts, musicals, biopics and books created by an ever increasing pool of fans, friends and relatives. They may all working to keep the name alive but in the process have created  a branded merchandise franchise not too different to George Lucas’s ever expanding Star Wars (do you remember when it was just a film?) or even, if I can bring myself to say it, MacDonald’s.

There are some key choices that Lennon made, as part of the Beatles and after that helped to grow the Beatles, and then his own solo success. He also made more big, and more devastatingly bad decisions in his short career than the rest of us usually make in a lifetime.

Here are 9 great decisions and actions he used to great effect:

1. Choose one niche, do one thing really well, irrespective of what everyone else is doing

It’s hard to believe now, but when the Beatles performed their peculiar version of Rock ‘n’ Roll to audiences in Liverpool and then Hamburg in 1960 to 1962 they had chosen an obscure and almost irrelevant out-of-date musical style. Rock ‘n’ Roll was a fad that had lasted from 1957 to 1959, mainly imported from America by the likes of Bill Haley and Elvis. Many of the other acts we know about today in the pantheon of the genre were not too widely known and by 1960, rock ‘n’ roll had all but vanished to be replaced by crooning pretty boys singing safe, boring Tin Pan Alley formula songs. The Beatles chose what they liked and what they were good at, irrespective of market forces. They were told by the record company Decca, “groups with guitars are on the way out…” and they took no notice.

2. Appoint people to your board who are better than you

The American author and speaker Bill Stainton puts it best in his book about the Best Decisions the Beatles Ever Made where he points out what bigger and decision could a teenager like Lennon could make than to allow a cleverer, more talented, prettier musician into his own band with whom he’d have to share the limelight with? Lennon knew that the Beatles would be better with McCartney. His ambition and decision making process was not clouded by pride.

3. Charm the media with natural wit – not a fake persona

One of the keys to the Beatles immense success was the way they charmed the World’s media. Lennon was the best at it. It worked because he was always himself. Whereas McCartney was always awkward and embarrassed in front of the cameras, Lennon appeared natural and honest. He could be cruel, cheeky and very funny. The Beatles became quickly seen as young men of interest and influence, not just grinning pop singers. Their opinions were sought on a variety of intellectual topics that before the Beatles appeared, would be unthinkable to ask a mere singer or musician. Lennon’s honesty and integrity came across and it connected people to him.

4. Bring your interests and expertise into your money making products and services to make them more unique and more compelling

The towering beacons of the 1960s were undoubtedly the Beatles and Bob Dylan. What’s fascinating is how they admired, hated, loved and influenced each other. Lennon inspired Dylan to expand his music arrangements into new areas and Dylan inspired Lennon to expand his lyrics into new areas. Dylan couldn’t understand how Lennon could write such interesting, deep, funny and clever prose in his two books (In His Own Write, 1964 and A Spaniard in the Works, 1965) and yet kept that use of language, wit and allegory out of his song lyrics. Literary reviewers had likened the poems in In His Own Write to Edward Lear. High praise. And yet Lennon was still writing songs about banal topics as ‘diamonds and rings’.

Lennon took this observation seriously. The first results were the introspective coded lyrics of I’m A Loser (Beatles For Sale, 1964) and You’ve Got to Hide Your Love Away (Help!, 1965). These were followed by the creation of songs whose theme was not romantic love such as The Word (Rubber Soul, 1965) and the mighty Tomorrow Never Knows (Revolver, 1966). From then on, Lennon’s songs explored obscure themes of existence and thoughtful psychology with only the exception of songs directed inspired by his relationship with Yoko. Look at the internal questioning of Strawberry Fields Forever, the dreamlike Lucy in the Sky with Diamonds, the wordplay of I Am the Walrus and the surreal imagery of Happiness is a Warm Gun.

5. Be prolific

From 1963 to 1966 the Beatles averaged every year two national tours and a world tour, 3 to 4 number one singles, 2 top charting EPs, 2 number one albums, a film and a few short promo films, a Christmas show, numerous tv appearances and a weekly radio show, every year. That’s prolific.

6. When you have nailed your first key product or service, move onto the next natural one. Constantly change by evolving

Having conquered the hit song, Lennon and McCartney started selling their spare songs and writing songs for other performers to sing. This increased their earnings considerably. Lennon then entered the world of book publishing with his collection of funny surreal verse, another win. Then they entered the movie business producing four hit films, A Hard Days Night (1964), Help! (1965), Yellow Submarine (1968) and Let It Be (1970). The Beatles left frustration and feelings of inadequacy with other rock musicians in their wake. Brian Wilson of the Beach Boys was frustrated with his own groups inability to change and evolve their sound as quickly as as unexpectedly as the Beatles. There was a secret competition to out-do each others albums that came to a head when the Beatles released Sgt. Pepper’s Lonely Hearts Club Band causing Brian Wilson to give up and have a nervous breakdown. He shelved the Beach Boys album Smile (it was finally released in 2011) feeling it wasn’t enough. He knew that the Beatles sound was constantly evolving. “Each Beatle album sounded different” he said.

7. If it’s boring, stop doing it

Like everyone of his generation, Lennon wanted to be a film star, among other things. After getting the taste for it in the first two Beatle films, he agreed to be in Richard Lester’s How I Won the War in 1966. He described the experience as being “as boring as hell” and would not appear in a movie again (bar the Beatles own biopic, Let It Be.)

8. Marketing is simple if you keep it simple

Lennon was a genius at marketing. Just think about the ‘Bed in for Peace’ from 1969. It’s still talked about today, 42 years later.

9. Seek out new experiences and new muses

John Lennon ink drawing 1974

John Lennon by Ayd Instone

John had a number of creative breakdowns, each of which he recovered from with something new. The first was perhaps after the whirlwind of touring as a performing Beatle came to an abrupt end in 1966. He, like the others, felt defined by being a live performer with a full schedule. What was he to do now? After throwing himself into the red herring of film acting, Lennon and the Beatles found that experimenting in the recording studio wold give them a new direction. It worked and a new level of creativity was reached.

The next breakdown was sometime in late 1967. Sgt. Pepper had been a massive success, as had every other piece of music that had come from the studio experimentation. But by the end of the year Lennon was creatively drained. His home life was at its lowest ebb. The increased use of drugs was having an effect on his ego resulting in a massive loss of self confidence and feeling of failure. Added to this was the death of the Beatles manager and Lennon’s close friend, Brian Epstein. He was questioning the meaning of everything and losing his purpose.

There were two parts to his escape from this low. One was the getaway: the Beatles retreat to India. Intended as a spiritual retreat, it re-fueled each Beatle’s creativity, composing so many songs that their next LP would have to be a double, The Beatles aka The White Album (songs from India also made it onto the Let It Be and Abbey Road albums the following year as well as onto Lennon, McCartney and Harrison albums for many years to come.)

The other aspect to Lennon’s creative revival was Yoko. Many people cite Lennon’s pairing with Yoko as the worst thing that could have happened, and the reason for the Beatles split. The truth is more complex. It’s true that Yoko replaced Paul as Lennon’s main collaborator. It did mean the fab four would never be the same, but that had been true throughout their career anyway. Yoko started off as John’s new muse, his inspiration, then became his competition and then his business manager and finally Empress of his legacy.

After the Beatles split, each Beatle suffered heavily with lack of purpose, low self confidence, doubt and criticism. In many ways John suffered most, in part because George and Ringo came off, initially, so well in comparison. It must have confused and galled Lennon that Harrison, freed from the restrictions of two songs per LP in the dominated world of Lennon-McCartney, had just released a triple LP of critically acclaimed material. Ringo became (briefly) the highest paid actor in Hollywood. Paul carried on being Paul, now teamed with his new wife Linda, and was having melodic hit after melodic hit. And yet there he was, the instigator and powerhouse of Beatlemania, struggling to enter the charts, estranged from a hostile press, addicted to Heroin and within a few years separated from his second wife. (He and Yoko nearly divorced, their 18 month separation was re-branded as ‘The Lost Weekend’ by Lennon after their reconciliation of 1974).

His recovery from all this took the rest of his life to turn around. First, during The Lost Weekend, he was re-aquatinted with old friends and collaborators, healed old wounds and wrote and performed for fun. He hung out with Ringo, Harry Nilsson, Keith Moon, Bowie, Elton John and Mick Jagger, but it was his oldest friend that would seal his fate to create the final chapter in his life. He’d been seeing Paul McCartney on and off in 1974 (they even had a jam together with Harry Nilsson and Stevie Wonder). John was ready for a reunion and Paul had the choice, after a conversation he’d had with Yoko, that he could get the Beatles back together, or, relay how Yoko felt and what John needed to do to heal their marriage. Paul chose to help John and Yoko. They got back together in 1974. The Beatles reunion was postponed for the next opportunity, but by the time it was planed to happen in 1981, it was too late, John had gone.

But returning to John’s creativity breakthrough, it needed two elements, missing from the early 70s, which he finally found in the last years of his life. One was security. At last his finances were in order. His lifestyle was healthy, his home life was stable. He has a proud ‘househusband’ and father, bringing up his son Sean. The second was adventure. he sailed a boat single-handed through a storm in Bermuda and he thought of returning to the stage with new material (plus greatest hits of his solo and his Beatle hits) in the new year of 1981. The first fruits of his renewed creativity gave us the LP Double Fantasy and the posthumous tracks on Milk and Honey. There would have been much more to come if history had taken a different course on 8th December 1980.

In the next article I’ll discuss more of the best business decisions Lennon ever made plus look at some of the most devastating bad ones that almost brought the myth, and the money, crashing down.

Book Ayd to speak about Creativity, Lennon and the Beatles and finding and using your own stories to become a Mythmaker, at your conference or in your business.
For more interesting info see:

www.aydinstone.com

The power of stories and how to create creators

January 19, 2012 2 comments
Rapunzel cake

Mabel's fairytale cake - with Rapunzel

I’ve become fascinated by the concept of the change from story consumer to story creator (just as I have previously written about the change from music listener to music composer).

Most people would consider themselves a reader, but how many consider themselves a writer? Everyone should, because everyone is (or was, as we’ll see).

Storytelling is not just the most important activity in our lives, storytelling IS our lives.

This is no more noticeable than with my eldest daughter who has just turned 4. Stories are her certainly her life. She wants to be read stories all the time, always wanting to squeeze one more before school or before bedtime. (I found it interesting that she doesn’t use the noun ‘book’, hence her brother, when he did something wrong was “in the bad stories”.)

But now something has changed. She is creating her own stories:

“One day there was a princess in a high castle and she had short hair. And one day a prince rode by and she let down her hair and she fell down because her hair was short and the prince kissed her and she woke up, the end.”

This is obviously a variation on Rapunzel, but what is interesting in that Mabel was aware of what the hair meant and chose to modify the length, negating the original premise and causing a new drama of its own.

This was followed by another variation:

“There was another story with a princess with short hair in a castle which was lower so she could reach the prince. The end.”

This version is a further modification, removing the obstacle to the princess’s desires.

Princesses are the main feature of Mabel’s story worlds but unlike in the real world they are not the female offspring of reigning monarchs but creatures of the same genus as fairies, angels, pixies, witches and girls. They inhabit worlds of magic, are beautiful, wear beautiful dresses, sometimes have wings and sometimes are on the look out for a prince. Sometimes cats have been added to the pantheon giving us the curious creature of a cat fairy princess which Mabel wanted to be dressed up as for a fancy dress party.

But what is a story? Is it an account of past events of a related plot, that link together to create meaning to inform, to entertain or educate? Like any whole that is greater than the sum of its parts, as story is more than the facts, events and characters that inhabit it. This ‘extra’ something is the emotion that the story invokes, the questions it raises (or answers), the connection it makes to our lives by which – and this is the most important bit – we measure and create our own lives.

We must never, ever underestimate the power or stories in our lives, especially with children. Stories provide snatches of narrative and context by which we build our own life biography.

Our constant task in life is to make sense of the seemingly random events that happen to us. Deep down we know there can never really be any coincidences or purposeless randomness. Everything that happens to us MUST happen for a reason. That ability to put facts into context (which is what a story is) is hard wired into our very being.

If, when we can’t weave the story, when we can’t find the meaning, we enter that condition we call depression. In that rehabilitating, powerless state we are not depressed at all, we have lost the thread of the story, we have lost significance of ourselves within our life story and we have lost our meaning.

A life with its meaning and significance is never a depressed one, no matter what seemingly sad and shocking events happen in it.

The loss of a loved one, death, illness, failure – these are the things that can make us depressed if we loose the thread of the story. This is why, when times are at their toughest, that humanity conjures up the next chapter of the story, the reason for the sudden unexpected event, the meaning behind the seemingly unfair or random change. We invent serendipity, we invent superstition, magic, divine and demonic forces. We breath life into the gods.

As adults we consume stories in the forms of news, gossip, cinema, television and radio as well as in novels. Few of us perhaps create those type of stories but we are all still storytellers everyday in our work; communicating our ideas to others, recounting recent events to friends and family. Perhaps we’re not aware that we are not just readers and consumers of these stories. We weave their meaning with the transcript of our own lives and position ourselves in relation to them.

This could be from aligning ourselves with the views of a newspaper columnist, politician, rock star or even a standup comedian, buying into their beliefs and stories and allowing them to run along side our own, giving us a particular framework, political, moral or spiritual with which to run the events of our lives.

Sometimes a particular story, or version of a story, is so potent that it becomes so interwoven with our lives that it defines the direction our life story takes and modifies behavior.

One of the worlds most influential stories in history that has inspired lives for over two thousand years has to be that of the carpenters son who turned out to be God’s son who was rejected by his people, put to death but came back to life. Within that particular tale there are stories that are re-told and relived over and over again: the Last Supper is retold every Sunday in every Church as the service of Communion. The Passion of Christ, his trial, suffering and death is relived every Easter as is his birth in the nativity every Christmas.

But more recent, or more humble stories can and do have transformational effects too.

I’ve known teenagers who changed the direction of their lives to become teachers after seeing the film, The Dead Poets Society. That same story inspired Steve Jobs of Apple in his promotion of the Apple Mac computer as a creative tool in the Think Different campaign.

Star Wars figures C£Po, R2D2, Darth Vader, Princess LeiaTo my generation of children, the story of Star Wars, which was in effect a re-telling of ancient fairy stories, was so potent in its splendor as an exciting alien tale, that it entered our consciousness. It provided what all fairy stories provide; a moral template for good and evil, the concept of the hero’s journey, the quest, where obstacles must be overcome and sacrifices made. The characters are archetypal, but still colourful. Some adults at the time found it hard to see the depth in it and even with the mania that surrounded it’s original release where people queued around the block to get into cinemas, would not have predicted its longevity. Even its creator George Lucas didn’t know the secret of the success of the original film (and the two subsequent films that formed the original trilogy). The prequels that followed twenty years later lacked something. Even though they were more spectacular and exotic that the originals there was perhaps a lack of depth or mystery and less room for the imagination to weave within the story. This isn’t surprising or unusual. It’s not the artists job to understand their art. It is the job of the audience.

In 1977, a colleague of my Dad’s was round at our house. He’d been to see the original ilm, as had nearly everyone, to ‘see what al the fuss was about’. The opening scene, as you may remember features no human characters. For the first ten minutes we are expected to engage with a gold metal man and a walking, twerping dustbin on wheels in the white corridors of a spaceship that has been swallowed by a giant spaceship. Baddies appear in the form of white plastic-clad soldiers, their faces hidden by helmets, led by a black cloaked pantomime villain compete with black skull-like mask. No wonder Frank walked out after 10 minutes after seeing this rubbish.

But that’s not what we children saw. As a six and a half year old I saw the fear and trepidation of the gold robot. I saw the determination of the small domed headed clever robot. I saw that they were the characters we were engaging with and that they were carrying the story and that the humans and stormtroopers fighting in the background were incidental their story, the goodies, our friends. After 10 minutes we knew that C3PO had reluctantly agreed to take part in an important mission he didn’t understand. We knew that R2D2 carried secrets that must be kept from the baddies. Children have the ability to see a story, to see the elements of characterisation, emotion and motivation in what to the adults were inanimate objects. In short, children’s imaginations are less literal, more hungry for meaning, more powerful. Adults want it all on plate, often too bored and in need of instant gratification and explanation to actually fire up their long unused imagination.

So many modern stories, designed for children, fail to engage in the way a fairy tale can because they lack the depth of meaning that the child can find for themselves and use the story, as it was intended, as a tool to find answers to their own problems.

Boring, literal, obvious stories are at risk of quenching the fire of a child’s imagination. If they haven’t found the tools to engage with objects and people to begin creating their own stories early enough, they may switch off their creativity and become uninterested vessels for easy stories, flashes, bangs and the oh-so-quick quick editing of fast-food dull television, just like so many tedious adults.

This is why stories for children should not be too safe, too sanitised or too obvious. We, as parents and teachers must try not to explain the meaning of such tales but encourage the child to search for and find their own meaning, which may change with subsequent readings and at different points in their lives. This is the creative process of the transition from reader to writer, from consumer to creator.

Our job is to help facilitate these new creators. By reading a good story, a child’s mind becomes co-creator with the original author. This is the first stage to a fulfilling, meaningful, self-directed life of significance.

Book Ayd to speak about Creativity and finding and using your stories to become a Mythmaker, at your conference or in your business.
For more interesting info see:

www.aydinstone.com

Why do you do what you do?

January 19, 2012 Leave a comment
Doctor Who Target books

Some of my favourite Doctor Who books

Have you ever stopped to wonder why do you do what you do? I don’t mean just the big picture like ‘I wanted to work in a big/small/famous company/charity doing a job description’ or ‘I always had a dream to do x’ or even ‘I have a talent for it..’.

I mean examining the actual tasks that you undertake in doing that role. Which bits do you find motivating and easy. I believe it’s in these micro-tasks that you’ll find the tendencies and traits that reveal what your ‘talent’ actually is.

I loved Doctor Who novels. They were novelisations of the television series adventures, often by the original scriptwriter and published by a company called Target between 1972 and 1990. In the 1970s and 80s they were the only way to re-live stories that had been on television. Doctor Who was very, very rarely repeated and stories weren’t released on video until the late 1980s and even then, most of the earlier black and white stories from the 1960s had been thrown away by the BBC. So the novels remained the definitive versions.

They triggered a few interesting traits in me. The first being the most dramatic. When I got my first one, age 7, I couldn’t read it. I had to learn to read, the book motivated me to learn.

The second was the concept of collecting. I didn’t just want to read them. I didn’t just want to re-read them, I wanted to collect them and keep them together on my shelf and sought out missing ones for my collection. By the late 80s when I had a computer that could print, I printed out a list of all the televised adventures with their number of episodes and broadcast dates and a box to tick when I had the book of that story. It was printed on a dot-matrix printer on that roll paper that had holes down the side. I stuck the list, which was 3 foot long, on my wardrobe door. The tick boxes by the way were colour coded: Red for Hartnell, Orange for Troughton, Yellow for Pertwee, Green for Tom Baker, Cyan for Davison and Blue for Colin Baker. (McCoy was added later in purple.)

The third trait was that I studied the design of the covers. I noticed that the early ones were the best, with highly graphical representations of the elements of the story drawn by Chris Achilleos. I noticed that the Doctor Who logo had changed through the years.

Doctor Who Target books

All my Doctor Who Target novelisations

And then there were the spines. The spines were my favourite part of the books. It was because that’s what you saw when you displayed them on the shelf. I noticed that the design of the spines had changed too and that if I displayed them in publication order, I could see the evolution. They used the same typeface, in various colours on a white spine for the most part until the early 80s when the spine and back cover became a colour. Sometimes the typeface was a condensed version, or smaller size to fit on the longer story titles. The Target logo started of big and in colour and got smaller and became white or black in the later years. But I didn’t display them in publication order. I ordered them in broadcast order, from November 1963 to October 1989.

In 1983 Target did a thing that infuriated me. They started numbering the books, “This book is number 60 in the Doctor Who Library” it said on the inside and had a number printed in a different typeface to the spine text on the spine. The reason this was so annoying was that the numbers represented the order that they had published the book and they applied the numbers retrospectively to the older books on their reprints (often replacing the great Chris Achilleos artwork with something inferior and the crummy late 1980s logo). But even that wasn’t the problem. It was that they’d numbered the books, published prior to the numbering idea alphabetically and then consecutively from that pint onwards. So The Abominable Snowman was ‘Book Number 1 in the Doctor Who Library’ and yet the story that followed it in broadcast order or publication order had no connection at all except that it began with A. If I was to follow this obscure system I’ve have two unconnected systems and the books in apparent random order on the shelf. This was intolerable. On top of this, Douglas Adams refused to novelise his three Doctor Who stories and Terry Nation had withdrawn the rights to two of the early Dalek stories so they would always be gaps on five books in my collection. I ignored the numbers and kept to broadcast order.

Doctor Who Target books

Here are some spines. Hang on, they're in random order!

So what does this tell me about what I do now. The love of books is still there. The ‘collection’ reveals itself in my work as a drive for order and completeness. The interest in the covers revealed itself to be an interest in graphic design and illustration, especially on products like books. The interest in the spines also revealed a trait for accuracy and systems that have meaning.

It should be no surprise that a large part of my work involves all those traits. It’s what I’ve always done. What traits do your early interests reveal and do you incorporate them into your daily routines and your work?

Book Ayd to speak about Creativity and finding and using your stories to become a Mythmaker,
at your conference or in your business.

For more interesting info see:

www.aydinstone.com


The Memory Cheats?

January 12, 2012 Leave a comment

One of my Dalek drawings, aged 14

Can we trust what we remember? Can we be sure that what we saw is what really happened, or does ‘reality’ not really exist unless we remember it?

Perhaps there is no truth, and no real shared reality. How can we really ever be so sure if there can only ever be our interpretation of it…

There’s a joke amongst fans of the television series Doctor Who that if you want to wind them up all you have to do is say, ‘the memory cheats’.

It’s a phrase that came from the producer of the programme throughout the 1980s, John Nathan Turner, who had the arduous task of updating the programme for the new decade. Some say he made too many changes too fast which gave fandom the idea, for the first time, that the programme ‘wasn’t as good as it used to be’.

Fans cited that the stories were more gripping, the production values higher and the acting better. They claimed the programme in days gone by was grittier, more meaningful, more realistic and more adventurous.

Nathan-Turner’s response to this was that the ‘fans’ who were now a few years older than when they were watching in the mid-seventies as children, were remembering the older episodes as better that they actually were. This was of course very possible and since the old episodes from the 1960s and 70s were never repeated, there was no way to check either way.

What Nathan-Turner had underestimated was that home video revolution was about to begin and shortly after his words were spoken he would find himself having to eat them.

Episodes of Doctor Who from what was now being referred to as its ‘Golden Age’ were fast becoming available for all to see. It was then pretty obvious to all that 1975’s ‘Pyramids of Mars’ with Tom Baker was indeed a better televisual experience all round than 1988’s ‘Silver Nemesis’ with Sylvester McCoy.  By 1989 more people bought the videos of the old stuff than were watching the new stuff on tv and the programme was cancelled by the BBC after 26 years.

John Nathan-Turner died in 2002 and never got to see the massively successful re-launch of the programme in 2005. However the successes and failures of his 10 years as producer were key to making the reborn version a success. Russell T Davis knew that you can’t go back and pander to what we thought was good 30 years ago; the new Doctor Who could not be overly nostalgic or self-consciously retro, it had to appeal to a new audience. But at the same time, with, by 2005 all the existing previous 25 years of the programme out on video, the audience would be able to make a direct comparison with the high water marks of the programme’s past. Davis got the balance right and with an average of nearly 10 million views tuning in each week, Doctor Who continues to be the BBCs most profitable programme and has lasted seven years so far.

But there’s still something about John Nathan-Turner comment, back in the mid eighties that niggles…

When we view the best of the episodes from the 1960s, 70s or 80s, there isn’t really a lot different between them, the production values are fairly consistent across the 26 years. There are a lot of good monsters and a lot of very, very poor monsters in every era of the old show (although there were never wobbly sets as is often insinuated). The main difference between the episodes is that some stories are better than others (and it does appear that there were a larger number of more consistent compelling, gripping stories in certain earlier eras of the programme than the late 1980s.) But it’s only when we compare an episode from the new series with, let’s say the best of the old series that something else, something new becomes apparent. There are notable differences.

Firstly there’s the quality of the picture. Before 2000, most BBC programmes were recorded in an aspect ratio of 4:3, the shape of your old television. Since then all recording has been filmed in widescreen, 16:9, giving a bigger, wider picture. Old programmes look odd sat in a square on a new tv, or get stretched to fill it. Since 2010, the BBCs flagship programmes have been filmed in HD, a higher resolution than the standard broadcast quality used since 1970 when colour was introduced.

The old series was recorded on film (for exterior location scenes) or video (for studio scenes) with multiple cameras. This means that the programmes was effectively filmed in the studio as if it was a play. The actors acted out the story and the director and the vision mixer sat up in the gallery and switched between the many cameras filming the action in the studio below. The old series (as all television drama of the period) has the feel of a live play, it is often slow, the actors voices sound echoey, there are mistakes made and lines fluffed but there are kept in as it would often be too time consuming to reshoot the entire scene.

In the 1960s it was so expensive and time consuming to rewind and re-record video that many mistakes were left in such as Daleks zooming into the set, unable to stop and crashing into the opposite wall of the set. The first Doctor, WIlliam Hartnell played the character as a cantankerous old man, but some of his characteristics weren’t acting as he struggled sometimes to remember lines, most famously saying that the Daleks would destroy a planet leaving it “like a burnt cinder, hanging in Spain….. in space”.

The new series by comparison is filmed just like a cinema motion picture, with one film camera, one shot at a time, with each shot perfected before the next angle is filmed. This gives a very different look to the finished programme.

But perhaps the most obvious and startling difference between the old and new series is the fact that the new series takes advantage of being processed digitally allowing computer effects to be added later. In the old series, almost all effects had to happen right there, live in the studio. It wasn’t until the mid 70s when we actually saw laser beams from Dalek guns or from K9’s nose.

And this is the point where we see how ‘the memory cheats’. So many Doctor Who fans of the programme from the 60s and 70s would swear that they’s seen laser beams from Dalek guns as far back as 1964, but they’d be wrong. The story implied a better reality than was actually there.

On New Years Day, 1972, the Daleks appeared on television for the first time in colour, in a new Doctor Who adventure, The Day of the Daleks. This story was recently used as an example by physiologists looking into to concept of memory and how it works.

Dalek drawing

One of my Dalek drawings, aged 13

At the climax of the story, the Daleks invade Earth, coming out of a railway tunnel, flanked by their ogre-like warriors the Orgrons. They march slowly forward, firing their weapons at the UNIT solders who are defending a large country house, protecting a politician the Daleks have come to exterminate.

What’s obvious to us now, watching 40 years later is that there are only three Daleks in this ‘assault’. There are flashes and bangs of live explosives, but no laser beams. And yet the memory of those that watched, aged 5 to 10 distinctly remember seeing the most exciting invasion force they could possibly imagine.

What this highlights is a number of interesting insights into how memory works and how it, in some ways does ‘cheat’.

When we see events, we don’t record them in memory. What we remember is snapshots of images and emotions where those images and emotions have meaning and significance to us. So a child watching in 1972 would remember the exciting bits with the Daleks but not the boring bits with the politicians at UNIT HQ.

But since the programme consisted of four 25 minute episodes broadcast over four weeks and never seen again, the child’s re-imagining of what they thought they’d remembered becomes part of the memory. At that time, there were few books and magazines about Doctor Who so any reference such as in the Radio Times (Day of the Daleks was heralded with an exciting illustration on the front cover) would have been memorable and that would have been incorporated into the memory of the events. As too would be the novelisation of the story, published a few years later which differed in many respects to the broadcast story (it could afford to many more than just three Daleks in the final scene). This is known as ‘blended memory’ where various sources are mixed together to form what appears to be a single memory.

So was John Nathan-Turner was right all along? The memory does ‘cheat’ in a way. What it shows it that a compelling story can act as a trigger or seed for the imagination which will them embellishes it to form a more exciting and memorable memory worth remembering.

Most people today tend to live ‘literal’ lives, hell bent on thinking that there is one ‘truth’ and that there is only one all-encompassing meaning to everything. Most people are reductionist and anti-paradoxical, searching for and expecting cold facts, thinking that bare logic is better than personal meaning and experiential significance. I believe they are wrong.

I’ve used Doctor Who as an example here, because it’s a clear example for me to explain, but I could have used anything that creates memory and fires imagination such as football, religion or music, all of which are enveloped in magic, myth and paradox.

Is Doctor Who and the Day of the Daleks an irrelevant, old-fashioned, poorly produced an conceived children’s programme that is as corny and unbelievable as it is boring? Or is it an exiting adventure about the dangers of time travel, the nature of terrorism and freedom fighters, and the fear of totalitarianism?

It is of course both and neither depending on its personal connection to your imagination (as with everything). The memory doesn’t ‘cheat’ at all – it creates our reality from the meaning and significance of the events that happen to us.

We need to face the fact that there is no truth, and no real shared reality except the ones we create which are always slightly different from each other. How can anyone of us every be so sure that we’ve got it right when there can only ever be our own interpretation of reality. Perhaps if we realised this and accepted it, just maybe we’d all get along just a bit better.

Book Ayd to speak about Creativity and using your stories to become a Mythmaker at your event.
For more interesting info see:

www.aydinstone.com

Why do we remember what we remember?

January 5, 2012 4 comments

Snow in SherburnSometimes I feel as if every point in my life is all happening right now, all at once and it’s just the bit I chose to focus on that defines the present.

Why do I remember such detail of one ordinary day 30 years ago but can’t recall cleaning my teeth last night? Why do the years pass by, blur and overlap? For some seemingly important events, we struggle to pin them down within a three year margin.

Yet other memories, when we step back into them, we find ourselves right back there, fitting snugly back into our younger skin, our smaller, more agile bones, with perhaps a more inquisitive or sharper mind, living that so-called past it as if it was the here and now, living a life with more time yet to come than time that has passed by.

As I write this it is not January 2012 but January 1982. I’ve woken up to the glaring bright light of the sunshine at the front of the house, through my window, where it is reflected off the blinding snow. There is darkness at the back of the house where the drifts have blown up to cover the downstairs widows. We can’t open the patio doors.

Round at Sean’s house, the drifts are so deep that he wants to jump out of his bedroom window into the snow, just a few feet below. His dad shouts for him not to, “the car’s under there!” he yells. It was true, although there was no sign of their burgundy Vauxhall Cavalier mk1 now. Just the white. For the rest of the day, and the next few weeks, Sean and I explore a new arctic wilderness. Everything has changed. There is no boundary between path and road, field and street. Just pure, untouched white. We build caves and igloos and navigate new uncharted territory until new snowfall and blizzards drive us back.

Sherburn Village, three miles out from Durham in the North East of England, resides on a hill, making it prone to being cut off in the winter by deep snow drifts that blow off the fields around, covering the sleepy village in a snug blanket of pure white. It is a great winter this year. One to remember.

The snow stays until March. Even now there are giant mounds or balls of dirty ice, taller than us, at the end of every road and in the playground for us to climb on.

Winter turns to spring and it’s not until after Easter before my class go on our long anticipated nature trip to look for tadpoles. Although I know it’s far to late to hope to find any. The walk has been delayed for various reasons, the latest being that have to see the school dentist. She’s given us small red sweets that when you chew them your mouth goes all red but it shows up the plaque on your teeth. I don’t see any plaque but we all look like vampires for the day. Then, after this annoying postponement the day has finally come when we can all march off down the country lane to look for our pond life.

The country lane is a black tarmaced road running through open fields and hills. The road is very long and strangely, you always feel warm riding or walking down it.

It starts at the top of our estate and runs a long way leaving our village behind and eventually leads onto the next. The road is lined with bushes. At certain periods there are gaps where you can get into the fields. About a third of the way down, a big steep hill drops down and after another hundred metres past that a smaller hill drops down. It had been impassible with the snow earlier in the year. Then, on a corner to the right is a grass verge, a metre wide by a fence. If you climb over this fence you can get down into a tunnel which goes under the road like a subway. Through the tunnel runs the red stream, the beck after which the village was named. Sherburn means ‘clear stream’. But the water is orange because of some kind of clay so not clear at all. The village should really be called Dirtybrownburn. On the left of the tunnel and steam and a little way above is a path leading to a farm. Another farm is on the right. Beyond is the enormous slag heap from the disused pits which looks like a terrifying mountain in the shape of a giant slug. It has many names like ‘Death Hill’ and ‘Danger Mount’. The hill has very steep sides and no grass grows on its grey shingly sides except at the very top. On the top it’s always very windy and thousands of grasshoppers live there, all different colours. You can try, but you can never catch them. Also on the top is an iron air-raid shelter from the Second World War, full of rubbish, rags and a broken vacuum cleaner. We had had a plan once, to clear it out and turn it into some sort of den, a secret base or an attraction like a cinema or ghost tour. We’re warned not to go there by my next door neighbour who tells us about a similar old air-raid shelter. It also had the same sort of roof made of corrugated iron which had collapsed, cutting in half the bodies of all the children playing in it. We don’t go there again after hearing that.

I love waking down the country lane and now we were off at last on what will be our last nature trip with the school. It isn’t long before we march single file off the road and over a field to where the beck splits and has created loads of tributaries and marsh areas. This is where we will find our exotic animals. We have little jars to catch stuff in. Our teacher, Mrs Begato, has larger containers to carry back the best of what we could find. As expected there are no tadpoles. They’d all have grown legs and leaped off to safety by now. Someone shouts and we rush over to look at the sodden marshy grass at our feet where there is a small but perfectly formed great crested newt. The first and last I’d ever see. I try to catch it but it knows this mud better than us and quickly disappears. We soon return back to school with our prized jars of dirty water, some with a few pondskaters, waterboatmen, mud and algae in them, and keep it all in an aquarium at the back of the classroom.

Then it’s the next day. We’re making plaster casts of Paddington Bear from rubber moulds. When the plaster is dry we pull the moulds off revealing our white bears. Mine looks pretty good, not too many bubbles. As soon as it’s dry I paint his coat blue and his hat black. The paint dries instantly so then I varnish it. Our bears are left to dry over dinner.

At dinner times people were not allowed in doors except to go to the toilet. I come out of the toilet. Sean’s here too. There’s no-one else about. Fueled by the energy of naughtiness, knowing we shouldn’t linger, we dare each other to see how far we can slink down the corridor, perhaps have a look at our Paddingtons. We head off down the narrow dark wooden corridor, towards our class. Then, a door opens and a teacher appears. We dive into our classroom, unseen. There’s our aquarium. The pond skaters happily skating and the water boatmen rowing around the algae. We hear footsteps in the corridor, the click-clack of teacher shoes. We crawl underneath the tables to hide. Under the table was a magazine. We have a flick through this, proud of our victory and then, when the coast is clear, we slink out again.

After dinner, Mrs Begato has some shocking news. During the dinner time somebody had come into the classroom and poured the oil used to lubricate the paster cast moulds into the aquarium and stirred it around. All our animals are dead. I can’t understand how it could have happened. Who would want to kill our pond life?

“I don’t understand how anyone got in, or even dared to” says Mrs Begato. I try not to look at Sean. I wanted to say that we knew the crime must have been committed just before the class had started as we had been here. But of course I couldn’t say that without becoming a prime suspect. It was an odd feeling, knowing that one of our compatriots had done it. One of us. And the perpetrator, the killer, is here, in this room. Mrs Begato knows that too. But since there is no evidence, no witnesses, and no confession, the crime remains unsolved.

MemoryI think about these things now, 30 years later. These events appear to have no consequence, no relevance or reference to today. Since it was the last term of junior school, we were all aged 11, I haven’t seen any of the players since back then. If I did track any of them down, few would remember such details of those particular days. Perhaps if we collected everyone together, they would remember the day before or the day after in incredible detail but they may have no memory of the country lane marsh trip or the Paddington plaster casts just as I have no memory of the following Friday or the proceeding Tuesday. I have, possibly like you, only scant scraps of other stories from 1982 as I have from 1992 and 2002 and all the other years in between and the ones before and since.

This story is important because we are the sum of our memories. We ARE the stories and the experiences. If we remember nothing, we are nothing.

I don’t know why I remember some things but not others. Perhaps I remember the snow because it was unusual and so exciting. We remember things that are outside the routine. Perhaps the puzzle of who killed the pond life is the key to why I remember those other events, the unresolved nature of it all. Does it matter who actually did it? Perhaps there was a conspiracy of silence and everyone but me knew who did the deed so for them the day falls into the deep well of forgetfulness.

Fo me I do keep on pondering. And I wonder: how accurate is my own memory of what really went on? Who WAS in the classroom that dinnertime other than Sean and me?

The Thinking Cap Experiment(This is an adapted extract from my forthcoming book, ‘The Thinking Cap Experiment’ due out early 2012.)

Book Ayd to speak about Creativity and Innovation Mind-flow at your event.
For more interesting info see:

www.aydinstone.com

I saw faeries one Christmas Eve

December 18, 2011 4 comments

When I was younger I saw faeries. I don’t expect you to believe me because you don’t know what faeries are. But they were real. But reality is a new toy.

They were dressed in gold, or glittered and glowed like gold, as they flew overhead, way above the trees. A few at first, and then a lot more circled back. They carried long thin trumpets which they blew but I heard no sound, but imagined I heard a sound like tinkling glass. It was a procession, like a faerie float. Along came glowing carriages, delicate chariots pulled by the winged creatures. There was a sense of celebration, of joy. I knew they were announcing the arrival of Christmas. It was Christmas Eve. I was four years old.

I never saw them again, but I did see some of their kin a couple of years later. I’d awoke in a cold sweat, after having a frightening feeling of falling. My bad dreams were over, and I was back in my bed, on the top bunk, safe. I’m wasn’t dead or trapped in an upside-down inside-out dimension of shadows where no-one could hear my cries. I hadn’t been left upside down on the dark side of the Moon. The world of my bedroom was normal and sensible and the right way up again.

“The world isn’t normal and sensible” said a voice.

I froze. Where did that voice come from? Was it inside my head? It seemed to have come from outside though, from the figure that stood by the door. A dark humanoid shape like a hooded figure, hanging there.

“You’re frightened,”  said the shadow “frightened of me”

“No I’m not”  I said.

“Don’t lie”  the figure snapped, “I know what you know”.

“You’re just my dressing gown hung on the back of the door” I said, not really believing it was that simple.

“Then why are you talking to me then?”  said the voice.

“I’m making this all up. You don’t exist. You’re in my head”

“Then you are quite mad.”

“All right so I am frightened. That’s nothing to be ashamed of. But you’re are just a dressing gown though. Hung on a hook. I’ll unhook you and you’ll fall to the floor.”  I said bravely.

“You are too frightened to move. I am Spook. I am the spirit that lives in the shape of your dressing gown. And we are not alone as you can see.”

I looked around the room. Within the plastic light-shade a myriad of delicate glowing faerie creatures flittered back and forth, whispering in high pitched singsong voices. Then I was aware of something else. Under my pillow was a kingdom of tiny two-dimensional people going about their business.

“What is all this?”  I asked, “What’s happening?”

“Nothing is happening that doesn’t always happen.” says the voice of Spook. “Now your mind is open to the possibilities that do exist. Now your perception isn’t filtering them all out. Now you are a part of the realm and it part of you.”

“This reminds me of more things.”  I said, or thought (the two are the same) “Dreams that I had. I walked out into the garden, the sky was full of stars, all moving about. In the centre of the garden was a tree with copper leaves, like milk bottle tops. There was music in the wind and the place was lit like day but it was the middle of the night.”

“Dreams are but the greater reality between the dreams of reality” said Spook.

“I don’t understand”  I said.

“You will. Look out of the window.”

I climbed down off the bed and looked outside and there they were. The sky was full of stars and other lights. They looked like odd little helicopters but they made no sound. They moved as though they’re dancing like living lights, all different shapes and sizes, all different distances in the sky and in space.

“What are they doing?”  I asked.

“Getting ready for what you call Christmas”  the voice replied.

I crept to the door and unhooked the label of the dressing gown from the hook and it fell to the floor. The faeries in the light-shade flittered out through the window and the kingdom under the pillow slipped into tranquility, despite the head that was now tucked underneath it and the quilt.

I never saw those creatures again. But every night I’d gaze out of the window, hoping for one more glimpse. Even as an adult, I’d quietly creep outside into the garden, alone,  close to midnight on Christmas Eve, and look up into the grey night and hope beyond hope that my eyes hadn’t grown to old to see.

But I never hung my dressing gown on the back of the door again.

Book Ayd to speak at your event.

For more interesting info see:

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The Magic Candle

December 17, 2011 4 comments

The Magic CandleI stared out of my bedroom window onto the road below. The snow had started falling quite heavily now, the wind had picked up again and was blowing the snow into small drifts up the pavement curb. I desperately wanted to go out and play, but my mum wouldn’t let me because I had some homework to do. I turned to look back into my drab room. There on the table lay my exercise book and pencil case. Mrs Reed had asked me to write a story. An impossible task.

“Couldn’t I draw a comic strip?” I had asked. I was 7.

“Certainly not.” she had replied, “I want you to write a story using words, not pictures, and I want you to come up with something original.” She had spoken to the whole class, but she really meant it for just me.

“That means I don’t want to be reading about spaceships and monsters from your favourite television programmes,” she said. She was referring to Doctor Who.

So what was I to do? I looked out at the snow. There was no sign of the curb now. It was if it had never been there. I wanted to jump from the pavement into the deep snow which covered the road. But I couldn’t. I had to stay in my room and write a boring story instead. First though, I would look at the snow, falling past the street lamp.

Each snowflake seemed alive. They were like a swarm of bees, dark against the sky. Trying to follow an individual one on its journey from the sky to the ground was mesmerising. I sat there by the windowsill, holding onto my talking Dalek, positioned so he could see out too.

I was suddenly aware that night had fallen. So gradual had dusk been that I hadn’t noticed until I found that my room was in darkness. The gentle falling snow had now given way to a blizzard. I stumbled back into my room to turn the light on, but it didn’t work. I walked out onto the landing, it was also in darkness. Could it be a power cut? Great, I wouldn’t have to write the story.

Mum shouted up from downstairs. I could see that she was positioning candles in the hall.

“Do you want one up there?” she shouted up.

“No thanks, I’ve got my torch.” I replied in dismay and went back into my room to get it.

My torch consisted of a bulb, a battery and a switch connected together in a small box. I had made it. I flicked the switch. The bulb glowed dimly, the battery was flat. So a candle was needed after all and I went downstairs to find one.

I tiptoed through the candlelit hall and stepped into the dark unlit kitchen. I made my way clumsily to the sink and fumbled in a cupboard underneath it, eventually pulling out an old wooden box. In it I could make out a metal candlestick holder which appeared to hold the only candle left, and a small box of matches. Clutching my newly found treasures, I returned to my room. Once inside, I closed the door and set the candle on my table and lit it.

The Magic CandleThe room looked different by candlelight. Nothing seemed to have any solid, stable form. The flickering yellow light threw dark sharp shadows that made the room feel a lot bigger. The room seemed quieter too. The only sound was of the wind, occasionally blowing the snow against my window.

I looked over my shoulder, convinced that someone was there. Nobody was. I opened my exercise book and picked up my pencil. Now, what should I write about? I looked again at the flickering flame and once more had the feeling that someone, or something was watching him, but there was only darkness. I began to write.

“There was a power cut on a wintry night and I lit a magic candle and things began to change”.

At this, I was quite pleased with myself and drew a little picture of the short stubby candle in its old fashioned brass holder. It was just like the one Wee Willie Winkie had, I thought and added some more detail to the picture. I looked at the flame to try and draw a good likeness, but it was so bright that it gave a purple after image on my eyes so I couldn’t see clearly enough to draw.

The wind began to howl and I shivered. It was suddenly very cold in the room. I held my cold fingers close to the flame for warmth. Then came that strange feeling again. I picked up the candle holder. A gust of icy wind blew into my face. I turned around and looked out over fields and fields of snow. The snow had stopped falling and the sky was clear allowing a full moon to shine down on the blanket of soft snow, lighting it up a sparkling white. I looked down at my feet. The table had gone, the room had gone, my house had gone, my entire street had gone. Turning around I could see the village church in the distance, with a cluster of buildings around it. The church seemed to be the same distance away from my house as it always had been. I then felt an extra shiver, on top of the one due to the cold, that I had somehow travelled in time and now stood in the field in which my house had yet to be built.

From some distance away, I could see what appeared to be a mound of snow moving towards me. As it got nearer I could see that it was a large white animal, a polar bear. I was too cold to know what to do, whether to run or not, so I just stood there, teeth chattering, frozen in fear.

“You are cold” said the polar bear

“Yes” I replied, teeth chattering, too cold to care that a polar bear had just spoken to me.

“Follow me” said the bear. I did as I was told.

We waded through the snow to the edge of a wood. I immediately felt warmer.

“What’s in here?” I asked the bear.

“You’ll see” said the bear as they continued to walk into the wood. The snow became thinner as they went deeper in. I became aware of strange scents, like cinnamon and spices. I could almost hear lilting music.

Eventually we entered a large clearing. I could now see the source of the strange music and sweet smells. It was some sort of fair, but like no fair I had ever seen before. People were dancing and singing. There were stalls which were serving food. All around was a kaleidoscope of colour. The music was coming from a group of musicians and a pipe organ which was next to a huge carousel with hobbyhorses going round and round.

I stepped into the clearing. I looked around to see what the polar bear was going to do next, but it had gone. Then, a man who had been attending a large pile of logs and twigs approached me.

“Ah, there you are” said the man. I was decidedly odd, dressed in a green tunic. I had sharp pointed features and wasn’t much taller than me. I looked around, not believing it was me who the little man was talking to. Everybody else carried on doing their own thing. They too looked more than a little odd, now I had properly noticed them.

“Come this way” said the little man, and walked off in the direction of the pile of logs and twigs. All the other little people then began to make their way to circle around me, the little man and the log pile.

“Well?” said the little man.

The Magic Candle“What?” I asked, a little nervous as everybody was looking at me. The man pointed to my right hand. I looked down, and to my surprise I was still carrying the candle. What was more, it was still alight. The man then pointed to the twigs. Do they want me to light their fire?, thought John. I knelt down and touched the candle’s flame to the dry leaves at the base of the pile. The fire soon took hold, the people cheered and resumed their merriment.

“What do I do now?” I asked, as the man turned to join the throng.

“Have you got enough for a story now” said the man.

“Oh,” I said, “I suppose so.”

“Then you had better get writing” said the man, starting to walk off into the crowd.

“But how can I get back?” I shouted after him in despair.

“Blow out the candle” came the reply.

Well, that’s easy enough, I thought. But before I go, I’ll have a go on that merry-go-round and I made my way over to it.

Another little man stopped the carousel and I climbed onto a black steed. I looked down at all the little people dancing round the fire as the merry-go-round took up speed, but as it did so, the candle blew out and I found myself suddenly still, in the dark silence once more.

I was back in my room, crouched on top of the table. I climbed down and tried the lightswitch. This time it worked, the light came on and the room was back to its usual, dreary, normal appearance.

I put the candle down and sat at the table. Picking up my pencil I began to write. I wrote and wrote and wrote, until the entire tale had been told from the magic candle to the polar bear to the merry-go-round and back to the magic candle.

Then at last it was finished and I put my pencil down.

There was a knock on the door. It was my mum.

“The news forecast says that all the roads are blocked and the village is cut off. So it looks like there won’t be any school tomorrow. That’ll give you an extra day to write your story.”

I went over to the window and looked out onto the featureless white landscape.

“Well, now I’ve finished the story I can have a whole day playing in the snow!”

And do you know, I did.

Book Ayd to speak at your event.

For more interesting info see:

www.aydinstone.com

Compliments are like protein: it’s difficult for us to grow without them

December 15, 2011 9 comments

The power of a simple compliment can last a lifetime. A stray comment by Mrs Begato, my teacher at junior school in 1981, made me an artist:

“You hold the paintbrush really well, like an proper painter”

Most of the positive things we believe about ourselves come from small compliments that provide the evidence we need to build our confidence in any given area.

Something weird happened to me last week. I wrote my blog, as I do every week and posted it as normal. Since it’s promoted with a link on Facebook and Twitter, I usually see one or two views straight away, which grows over the following day to between 30 and 150. I might even get an odd comment or ‘like’.

But this time, minutes after I posted, 87 people had read it. An hour later it has risen to 200. People were reading it at a rate of 1 per minute. I received an email from WordPress to say that I’d been selected from 650,000 blogs published that day as the one to be awarded ‘Freshly Pressed’. It meant that my post, with a picture was on WordPress’s front page as the most recommended read of the day.

The views went up to 3500 over the next 24 hours. The next day I was still featured on the front page, but just not at the top and another 1000 people read the post. The same happened the next day and the next.

But even better than the 8000+ people who have now read my blog this week, even better than the 200+ who ‘liked’ it and the 2300 who now follow my posts, were the comments.

To date, there have been 164 and oddly, and wonderfully, every one of them was positive.

I couldn’t believe it. Only two posts ago, I’d written an article about ‘the imaginary audience’ and yet here I was actually having a real audience and they were enjoying what I’d written. In many of the comments, the readers shared their memories and thoughts on the topic, but most had something extra: a positive compliment on my work.

Such a massive pat-on-the-back from people I don’t know, from all over the world is a humbling and empowering experience.

The blog was about John Lennon and the Beatles. You can read it (and the comments here).

Here’s a few of the personal comments:

“That was beautiful :’) I applaud you.”

“Thanks for your post. It’s beautifully written and expressed.”

“This was such a touching story to me. I really liked reading about the effect this experience had on you.”

“Great writing.”

“Just read this and cried… You brought me right back to that day and time I heard the news..”

“Great post! You nailed the Beatles-love man! While reading this blog it did feel like they lived again for a while.”

“Your blog brings a smile to my face, Ayd. You have an amazing post & story posted here.”

“Beautifully written.”

I had comments on my artwork too:

“That’s some pretty good artwork for 16!”

“Wonderful post… P.S: You have such a gift of drawing .. It looks amazing .. Kudos.”

“Those are some excellent art drawings!”

“Your artwork (at 16) was phenomenal. nicely done! thanks for sharing…well written blog!”

So how do you think I felt after reading those?

How do you feel when someone says to you, “well done”? Or even better, praises something particular, something definitive that you were wanting the achieve (in my case to write an emotive, interesting blog)?

The best metaphor I can think of is that a compliment is like protein: we can survive without it, but will slowly, slowly waste away: we need it to grow, to build up and to become stronger and better.

So many of us are under nourished, perhaps even suffering from malnutrition when it comes to compliments.

A well placed compliment inspires. It costs nothing to the giver but is more valuable than gold to the recipient.

So what should we do? I suggest we make dishing out compliments a habit. Throw them out there whenever and wherever we see something worth commenting on. If you are pleased with something someone has done, or notice something someone has created or enjoyed something someone has produced, don’t keep it to yourself, release the gift and say what you really think in a positive, supportive and friendly way. It’s actually quite simple.

People like people who like them. Compliments create networks of enthusiasm that can mutually lift us all to greatness.

A compliment can turn a ‘like’ into a ‘love’, an acquaintance to a friendship and a friendship to a life-long relationship.

A compliment can turn the spark of attraction to an eternal flame of togetherness.

(I’d like to thank WordPress for their gift of making me Freshly Pressed and all those who read and those who commented on my post.

If you want to be in a position to be ‘Freshly Pressed’ by WordPress, read their guide to what they look for here.)

Book Ayd to speak at your event.
For more interesting info see:

www.aydinstone.com

9th December 1980

December 8, 2011 178 comments
John Lennon 1968 by Ayd Instone

My drawing of John by me aged 16

We were getting ready to go to school one cold Tuesday morning. We had the radio on, which was on most mornings. Beatle songs were playing. I think it was my Mum who said it first, “John Lennon’s been shot”.  It was 9th December 1980. I was nearly 10. I listened in for details. Was he going to be ok? What had happened? John had been in the news recently anyway as he’d just released a new LP and single after being hidden away for five years.

Then it was made clear. He was gone. My eyes welled up. I’d been a bit choked when Elvis had died three years earlier, but that was more of just picking up on the cultural feel that was around and watching the news. This was personal. I didn’t want to go to school. It didn’t seem right. Especially as they were playing non-stop Beatles and John’s tunes all day on the radio.

So I went to school on that cold and damp day, depressed and sad, with the tune of Woman playing in my head, thinking about Sean Lennon who was five years younger than me and wondered what he must be thinking.

In 1979 Beatlemania gripped me and my mates as the BBC broadcasted all the Beatles films: A Hard Days Night, footage of the Washington gig in 1964, the 1965 Shea Stadium concert, Help!, Magical Mystery Tour, Yellow Submarine and Let it Be. (This was the last showing to date for Shea Stadium and Let it Be.) It was amazing. My friend Sean and I formed a band, calling it the Bronze Beatles. I had got a guitar the previous Christmas but couldn’t play yet and we made a drum kit from chocolate boxes, drew guitars and sang songs from Help! (Sean’s Dad had the LP). I wanted nothing more than to be a Beatle and live in Help!

That Christmas my brother and I got a tape recorder for Christmas. We had two blank tapes. I filled them up by recording my dad’s Beatle LPs and singles by placing the take recorder as close to the record player’s speaker as possible and telling my brother to be quiet.

In January 1980 my Mum and Dad hosted a Burns night super. My Dad had got some Highland music records and he wanted them on cassette tape to play in the stereo system they’d borrowed. He had to tape over my copy of Help! It would be five years later later before I’d saved up enough money to buy my own vinyl copy. But my Dad got me a tape of the Beatles Rock ‘n’ Roll Music volume two to make up for it which gave me some new songs I’d never heard before such as I’m Down, Any Time at All and the brilliant Hey Bulldog.

Up until then I’d only had access to a few Beatles tunes. My Dad had three Beatle LPs and I inherited (or rather, I sneaked out of his collection and into mine). There was Beatles for Sale (their 4th LP from late 1964), With the Beatles, their 2nd LP, from 1963 and Revolver, their 7th, from 1966. He also had the EP Twist and Shout which contained four songs stripped away from their first LP, Please Please Me and the singles She Loves You, I Want to Hold Your Hand and Day Tripper/We Can Work it Out.

My Dad had a Bush single speaker mono record player. It played 45s, 33&1/3s and 78 rpm records. You could stack up a few singles on the spindle and it would play one and then another would drop into place.

John Lennon 1968 by Ayd InstoneI discovered the record player at a very early age and rifled through my Dad’s collection of records. He had a handful of singles, most from the early sixties. Quite a few LPs, mostly Johnny Mathis, Herb Albert, the odd Sinatra and Dylan plus a bit of classical. I ignored all these. I was drawn to those four faces that stared out at me from the gatefold cover of Beatles for Sale. I knew that they were the same faces as those on With the Beatles. I found out they were called John, Paul, George and Ringo, but there was nothing on the sleeve to say which was which so I had to guess. My mind worked out that since they looked younger on With the Beatles and that it was in black and white, it must be the first album, perhaps preceded by Twist and Shout – also in black and white, but smaller. Then must come Beatles for Sale because that was in colour and a gatefold. But what about Revolver? That was in black and white but looked quite odd. The music was slightly different too. It was 1973. I was nearly 3. I surmised that With the Beatles was the past, Beatles for Sale was the present and Revolver was from the future.

An earlier thought I had about the Beatles was that my Dad was John Lennon. The evidence was the photo on Twist and Shout looked just like him and the message of We Can Work it Out  I felt expressed he ethos of my Dad. That was obviously a short lived theory.

It wasn’t until around 1976 that I found out that the Beatles weren’t still together. The re-issue singles were in the chart, as was Lennon’s solo Stand By Me and Imagine singles. From that point, like every other Beatle fan in the world, I’d been hoping and longing for that reunion.

Years later we learnt that John had planned to visit the UK in early 1981 and the four Beatles had agreed upon a reunion recording, perhaps a performance too, that year and had sworn secrecy on the details. All hope was dashed with the news on that December day.

John Lennon 1965 by Ayd InstoneI’ve read loads of accounts of the Beatles and their lives in the hundreds of books published on the topic. There is a strange feeling reading the details of that fateful day, about John’s sessions at the Record Plant studio, of the killer’s meeting with Lennon earlier in the day where he signed a copy of Double Fantasy (there’s a photo of the two of them together). As I read the details and it all becomes more and more real I start to feel as though I can change the outcome somehow, as if the history of has not been decided. I meet John outside the recording studio and urge him not to go home straight away that night, then I wait near the Dakota building as dusk falls and spot the killer, tackle him, call the police, anything.

But history doesn’t work like that. It felt as though there was so much more of the Beatles story to tell, so much more songs to come. As it must be the same as with anyone who loses someone, anyone, it feels as though we’re cheated by being given an alternative, grimmer history that the one we were promised. People older than me have said that the Sixties finally ended that day and the dreams of their youth were over. You can mourn a man you never met if what he stood for was an important personal idea. It was that idea that died that night.

Some people say the Beatles, and Lennon, aren’t important. They’re wrong. Derek Taylor described them as ‘the 20th Century’s greatest romance’ and he’s right. We still don’t know why or how it all happened, but it did, and for a short while, many, many people in the world shared something. It represented probably the last great collective memory, a potent beam of optimism, hope and fun, that touched so many lives in so many ways.

On 8th December 1980 the world was reminded that we are all mortal, ugly, vicious, spiteful and powerless. But there is still hope. We can still put on a Beatle record and find that the magic is still there, divorced from time and space, separated from the mortal men that created it.

There IS joy to be sought and cherished in life no matter what undesired twists and turns we face.

Creativity and the Beatles

This is adapted from my forthcoming book, Creativity and the Beatles.

Read more here.

Book Ayd to speak at your event.
For more interesting info see:

www.aydinstone.com

Imagine and the Millennium Prayer

December 2, 2011 1 comment

John Lennon beatlesIn 1999 I wrote an article about the two songs released at Christmas that year which competed for the number one slot in the UK single charts.

They were John Lennon’s ‘Imagine’ and Cliff Richard’s ‘The Millennium Prayer’ (the Lords Prayer sang to the tune of ‘Amazing Grace’).

As we approach the 31st anniversary of John Lennon’s untimely death, I thought it might be worth looking at again.

Both songs were saying very different things to very different people – or were they?

Both are very simplistic musically and lyrically, presenting quite complex ideas with enormous consequences in straightforward everyday language.

‘Imagine’ is John Lennon’s most famous song, but by no means his best selling (that honour goes to ‘I Want to Hold Your Hand’). It was composed a year after the Beatles split, at his house in Ascot in 1971, becoming the title track of his second solo album. Some of the lyric came from his wife, Yoko’s book ‘Grapefruit’. The song stands out on the album like a healthy thumb on a sore fist – its plea for world peace is at odds with the bitter and cynical songs that follow it. It was not released as a single at the time and had to wait until 1975 when it was released to promote a Lennon greatest hits compilation (reaching number 6). It was re-released following his death in 1980, taking the number 1 slot for four weeks in January 1981.

In April 1970 Lennon had walked out on the most successful and popular entertainment phenomena in history. After leaving the Beatles, he began the process of deconstructing his cheeky, friendly mop-top image, much to the disappointment of his fans. John had married Yoko One, an avant guard Japanese American artist in 1969 – from then on the two were never seen apart. John began his new role of dressing in white and parading around the world outraging his fans and critics alike by proclaiming peace and ‘War is Over – If You Want it’.

His message, like the lyric to ‘Imagine’ was simple and by his own admission, childish. If everyone stayed in bed for a week, there’d be no more war – Lennon knew he was no politician (who he described as ‘all insane’) but he knew he had a presence and the attention of the world’s youth. Outraged by the crisis of the late sixties and Britain and America’s involvement in Biafra and Vietnam he began his bed-in for peace campaign.

Born out of clownish stupidity John described himself and Yoko as the ‘Laurel and Hardy of the peace movement’ seeing their role as drawing the world’s attention to the issues then allowing the serious peacemakers who lacked his public appeal to take over. John wanted to fight the enemies of peace with humour, vowing he would never take himself seriously, because he said, ‘all the serious people like Ghandi, Kennedy and Martin Luther King got shot’.

After ‘Imagine’ was released, the World Church approached Lennon to ask to use the song as their theme. Initially he was interested until they asked to change the line, ‘Imaging no religion’ to ‘Imagine one religion’. Lennon flew into a rage saying that they had misunderstood the whole point of the song. But what was ‘the point of the song’?

John refers to himself as being regarded by the world as a dreamer. He knows that the sentiment of ‘peace’ sounds idealistic and even foolish. He then informs us that he’s not the only one and that someday hopes that we, the listener will join with him and all the ‘dreamers’ so that the world will live as one, in peace. To me that’s the most important part of the song. A personal request for us all, when we’re ready, to join those who dream of world peace.

The Beatles had been involved with religion before. In 1967 they attended a talk by the Marharishi Mahesh Yogi. Ringo never really got stuck into the eastern philosophy (he didn’t like the food) and Paul’s Catholic upbringing made him feel uncomfortable with it. George and John however dived in head first. George was the first to renounce drugs in late ’67 in favour of meditation. John’s affair with the Hindu mystic was short lived, pulling out of their stay in India after discovering that the Marharishi had urges that were certainly very human.

A year earlier had come the first sign of Beatlemania turning against them. John had mentioned in an article in a British magazine interview that he believed the Beatles were now more popular than Jesus. In Britain no-one took any notice, but the southern states of America went into a frenzy of burning Beatle records in numerous bonfire points culminating in the Beatles receiving a death threat from the Klu Klux Klan. In a very uncomfortable interview, John had to explain to a press conference what he had meant, and apologise. He said, ‘I didn’t mean that we were better, or greater than Jesus Christ as a person or God as a thing or whatever it is. I just said what I said and it was wrong, or was taken wrong and now it’s all this. I use the term Beatles as I see them…If I has said television was more popular than Jesus I might have got away with it.’

John’s involvement with the peace movement was always from a common sense point of view. He was attacked by critics for seemingly criticising protestors involved in the riots in 1968. His Beatles song ‘Revolution’ says that instead of violence, ‘You’d better free your minds instead’. In an interview around that time he said, ‘Ok, so you bring down the government, what then? You assassinate the leaders, what then?’ Lennon’s view was that it was the system that needed attacking, not the people and to attack the system people’s minds needed changing on an individual basis, a personal belief that he had found lacking in eastern mysticism.

Lennon gave up his peace protests in 1975 after the birth of his son Sean. Now living in America, he had been threatened by the CIA who had been bugging his telephone and had agents following him around over a period of two years. With the risk of him losing his permit to stay in America, he wrote to all the movements that he had been involved with, including his record company, saying that he was withdrawing from public life to bring up his son.

Lennon said in 1970, ‘Jesus was all right. It’s his disciples twisting it that ruins it for me.’ At that time he was surprised to hear that his close friend Bob Dylan had become a Christian. And yet in his last interview (two days before his death in 1980) he talked about studying early Christian gnosticism and had become an avid viewer of television evangelism.

Taken alone, ‘Imagine’ appears to describe a humanist utopia, but in the context of Lennon’s life and his other, rather large, body of work, it proves to be a reductionistic prose that, like the Lord’s Prayer, hints at a greater goodness. It would take many more words to explain fully but through gentle well chosen passages, stirring strings and a haunting piano, it manages to capture the attention of today’s impatient minds, perhaps just long enough for them to consider the message.

Lennon’s work alternately switched from proclaiming peace and love to proclaiming his own humanity and frailty. The line in the song, ‘Image there’s no heaven’ is presented as though he believes that it exists, like he believes there are countries and possessions. What he wants to achieve from the song is the removal of obstacles that prevent world peace and that prevent us living for today, the same message as ‘give us today our daily bread’ – we cannot eat yesterday’s or tomorrow’s bread, only today’s.

The message of ‘Imagine’ is the same as of most of the Beatles songs, essentially the same as the Lord’s Prayer, that of universal, eternal love.

In 1967 the Beatles were chosen to open the first satellite broadcast around the world to 300 million viewers. John wrote a special song for the occasion called ‘All You Need is Love’. George Harrison said of the song and the broadcast as ‘an opportunity to do PR for… God’. It wasn’t that he really thought that you don’t need food or water, only love, but instead that we actually do have everything already, but what we really need, the thing that is missing, is love.

What would Lennon make of his song being used for the Millennium? From his reaction to other things in his life we can safely assume that his reaction would not be the one we’d expect. Having his song used for a bland aimless celebration of nothing he would certainly have disapproved. But if in minds of the hedonistic aimless revellers at the white elephant of the £789 million Millennium Dome, it it stirred some thoughts on peace, he would have been pleased.

Cliff Richard’s ‘The Millennium Prayer’ was released by an independent record label, Papillon Records, after Richard’s own label EMI refused to release it. Proceeds of the single went to aid charity Children’s Promise. It was panned by the critics and many radio stations refused to play it. A 2004 VH1 poll labeled it the worst number one record of all time. (Imagine had been ranked by Rolling Stone as the third greatest song of all time)

The Millennium Prayer won the Ivor Novello award for the best selling single of 1999. It was Richard’s fourteenth number 1 hit, hitting the top spot on 4th December 1999 and was the third highest-selling single of his career. The re-release of John Lennon’s ‘Imagine’ sat behind it at number 3. Both singles were beaten to the Christmas and new millennium number 1 spot by Westlife with their ‘I Have A Dream’/'Seasons in the Sun’.

Creativity and the Beatles

This is adapted from my forthcoming book, Creativity and the Beatles.

Read more here.

Book Ayd to speak at your event.
For more interesting info see:

www.aydinstone.com

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